BRAND X GENERATION

Welcome to my blog, I am Lucy Hawksworth currently a second year studying fashion communication at Birmingham City University. I have set this blog up firstly to document my process through out my final project of second year and then maybe to continue it to show you my journey through the rest of university and into the fashion industry as well as everything that inspires me along the way. 

The project I am currently doing is called BRAND X GENERATION and from this point right now I have exactly 30 days to complete it, so from now till then I am hoping to update you daily on my progress. The aim from this project is to get me ready for third year by advancing my skills in the specific fashion pathway I chose this year which was communication. The basics of the brief I have been given is:

‘As communication students you will be asked to forecast key trends for AW-2017/2018, extracting from the LS-N Global macro trend ‘BACKLASH BRANDS’ as your initial thread. This will be explored and documented through a series of illustrations, design details, photography, multi-media, primary, and core research [cultural/theoretical/artistic].

Your must endeavour to create a visual package pitched at HUGO BOSS in collaboration with an alternative designer/brand of your choice [**research and nominate an unfamiliar brand to push your approaches]. You will develop and design your own capsule X collection Womenswear or Menswear], inspired and directed by your trend outcome. Finally, you will create the brand identity and consider the launch/marketing of your collection.’

Just from reading this I know I want to do a Womenswear collection, but I am a little clueless about what the Hugo Boss brand is about as I myself have never shopped there so I think my first step should be to research into the brand and visit a store. Then I can begin thinking about my collaboration and trend. I am excited to begin brainstorming and collecting ideas, see you tomorrow.

If you want to check out any of my previous work and projects just head over to www.lucyhawksworth.co.uk