After looking thoroughly at BOSS Orange, Therapy recycle and
exorcise and my concept, I decided I
wanted my collection be a one off womenswear vintage collaboration using all
BOSS Oranges old stock that never sold and material that they never used. This
collaboration will be aimed at the younger generation of women aged between
18-26. They will be the kind of women who care about the world around us and
are interested in vintage and unique fashion, caring more about getting a one
off garment that no one has rather than the label that comes with it.
The collection
will be based around the idea of girl gangs and feminism being an almost all
pink collection with oversized and masculine silhouettes to contrast. Much like
Therapy’s collections it will have a strong message behind it being one don’t
underestimate women we are just as great and powerful as men and secondly
protect our planet as the complete collection is made from things that would
have otherwise gone to waste. However, the collection will still have BOSS
Oranges loose silhouettes and laid back looks making it wearable. It will be a
high end high-street collection with the price ranging from around £50-£200.
The name of my brand for this one
off collection will be out of luck, I chose this because it seemed fitting as
the materials used you could say were ‘out of luck’ just pushed into a corner
wasted for no reason when they are perfectly fine and have the ability to make
amazing clothes. I want this brand to shock and use this shock factor to
attract customers so when I was creating my logo I coloured in the word fuck from
out of luck just so this would be the first word you would see from my logo. It
would draw people in because its not usually a word used in advertising as
people often find it offensive even though in reality all it is, is four
letters placed in a certain order. I also chose to make my logo all pink
because it is a mostly pink collection so it just made sense to go with the
theme.
This
logo will be placed on swing tags for the clothing in either the colours pink
or lilac. The pink ones will be on the main collection and the purple ones will
be on one of a kind pieces that will only be available om stores. The bags will
be made of thick paper and also have the same logo printed on them repeatedly
in bold making them a statement in themselves. The handles of the bag will be
made out of a white ribbon still keeping with the innocent girly and cute feel
the collection and the swing tags will also be attached with white ribbon too.
Logo
Swing Tags
Bags
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